Opportunities & Challenges are close buddies. While eCommerce is an opportunity you know too well, but this also presents the threat of lagging behind Mobile-ready competition. Just having an eCommerce(Web) presence won’t help you max Revenue, as today’s pervasive Customer expects a business to be omnipresent too. 24*7 eCommerce driven by Mobile devices is the reason that a Mobile-first approach to eCommerce has become a prerequisite. Mobile is again the driving force in making Omni channel Commerce a reality for Brick & Mortar businesses, by transforming the in-Store experience.